The Netherlands Federation of the Plastic and Rubber Industries (NRK) in the Hague has announced a new label recognizing its members’ efforts to join in sustainability goals set by the EU. In 2019 the French Fédération de la plasturgie et des composites initiated the creation of a label to mark companies’ registration with the European-wide programme Monitoring Recyclates for Europe (MORE). This was met with enthusiasm by member companies and by other countries participating in MORE. As of 2020 the NRK will be awarding its own label to member companies.
The Dutch MORE label follows the example of the French label, creating unity in the branding of MORE throughout Europe. However, it bears the Dutch tricolour flag in the middle of the O, where the French label has integrated the French flag, making each label unique to the specific country. The plastics industry is active in applying circular business models and increasing sustainability, including using recycled plastic to make new products. Without a registration of the actual volumes used this remains invisible to both the public and policymakers. MORE is changing this by allowing manufacturers to enter their recycling efforts in a database.
On April 7 Erik de Ruijter, director Public Affairs NRK will be hosting a theme-session about this new system for registration of used recyclate in new products.
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